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PROFILE: Justin Hart's Branding & Bullshit
How Pro-Viral Influencers Love to Deceive You
Coming from the advertising world, a large part of our job is dealing with “corporate branding.” If you don’t know what that is, well, a great example is after World Wrestling Entertainment (The Rock, Steve Austin, etc.) bought out their main competitor, Ted Turner’s World Championship Wrestling (Sting, Goldberg, etc.) in 2001 - Jeff Jarrett sadly didn’t make the cut from WCW to WWE in the transition, and went on to try and start his own promotion, which was called the now infamous:
Total Nonstop Action Wrestling. (TNA) Now, TNA is also known for… “Tits’n’Ass.” Yes, Jeff Jarrett made this creative choice intentionally. The actual sexualized content on TNA was rather limited & quite embarrassing, and a full archive from 2002 to 2016 of TNA’s many unfortunate missteps can be found here. Point being, Jeff Jarrett wanted you to think that his wrestling show had boobies, and action, and that would be enough to get you to tune in, possibly even buy the Pay-per-View! The “brand” of TNA Wrestling was conceived of as a massive joke, and would remain a massive joke amongst fans for over a decade before finally dropping the name and replacing it with simply “Impact Wrestling,” wasting away on the Destination America network.
Another hilarious joke is the profile photo for pro-viral influencer Justin Hart:
Now, look at this “artistic” rendering of Justin Hart. Stoic, masculine, grizzled. Speaking truth to power, and well dressed. Justin is desperately trying to present himself as a very serious thinker and trusted authority on the topics he speaks frequently about, like the deadly and disabling SARS-CoV-2 pandemic. In fact, Justin’s even written an entire book about it! Let’s take a peek!
Hey, wait a minute…This deadly virus that has killed and crippled millions worldwide… is simply a harmless little cartoon bug? No, that can’t be right. Justin is the serious, stoic, hypermasculine “gigachad,” but this virus he speaks as an authority on, is just a happy little cartoon buddy, that goes in and out of children harmlessly?
A more technical term for this sort of misleading branding can also be found in the agricultural world, as we would call this another “B” word… Bullshit. As the PAI refuses to waste hard-earned Subscriber dollars on this slop, we’re sadly forced to rely on Amazon.com reviews. Just what do Justin’s adoring fans have to say about Gone Viral: How Covid Drove the World Insane?
“Conspiracies and right wing propaganda. A laughable attempt at grifting. It’s almost sad that people will capitalize off knowingly spreading misinformation.” -Thomas Harrison
“The majority of the book is a ramdom mix of English words. It cannot be the actual book. At best it is a translation and is an obvious copyright violation.” -Brad Rogers
“AWFUL!!! This writer is obviously not a scientist. The book is poorly written with very little evidence of real facts. Just another extremist trying to profit off of your fear. Don’t give him your money!” -murjim
Oof. How embarrassing! Well, we’re in a bit of a predicament here, because the visual branding of Justin Hart, as serious expert on SARS-CoV-2 - and everything about his magnum opus book, from the cover to the content, are a fundamentally unserious joke.
Well, let me blow your mind: Justin Hart’s profile photo doesn’t actually resemble him whatsoever. In fact, the real Justin Hart doesn’t resemble any sort of masculine, stoic, or serious thinker at all. Behold!
In fact, Justin is a grossly overweight and poorly dressed buffoon that doesn’t resemble his profile photo at all, as he parades his own children as objects in front of Congress whilst he lobbies to prevent “panic policies” from happening ever again when the next pandemic hits, openly declaring his willingness to throw his own children in the face of whatever unknown pathogen emerges on our shore next. An utterly deranged and sadistic excuse for a father, talking so confidently about a topic he clearly knows absolutely nothing about, that has killed and crippled countless American children - which Justin has shown zero regard for.
It was always a joke to Justin Hart.
Justin Hart was joking about the mass infection of children on April 6th, 2020:
Just days before, America saw facing headlines like “Shocking video shows the bodies of NYC coronavirus victims being forklifted into a refrigerated truck used as a temporary morgue” and just a couple weeks later, it was reported that “Coronavirus in NYC has killed 61 DOE staffers, including 25 teachers.” Let’s be very clear:
Justin Hart was joking about a new virus he knew nothing about, that was slaughtering teachers, while he was posting Trump .GIFs from his couch.
Since then, SARS-CoV-2 has become the leading disease killer & disabler of children:
And of course, from May 2022, a Bloomberg article reports over half a million kids are suffering from Long COVID. That number has likely doubled since then, if not more. If this was one of Justin’s young children, would he bury them out back so nobody would notice that his own willful ignorance caused his kids to pay the ultimate price, so that this multi-year sadistic grift could continue uninterrupted? It’s hard to know for sure, but Justin never let the facts get in the way of his pro-viral advocacy. In fact, he decided to dedicate his entire life’s work to encouraging a deadly and disabling virus to repeatedly infect every American.
Justin Hart’s Commitment to Pro-Viral Kayfabe
On March 21st, 2020 Justin Hart made the following prediction:
In fact, 2020 would end with ~375,000 recorded COVID deaths. For a person with shame, they would quitely retire from making pandemic commentary after making a grave apology for being so horrifically wrong - of course, Justin Hart has zero medical or scientific knowledge or expertise, much less responsibility. Instead of acting like a responsible adult, with children to raise, Justin revealed that he’s little more than a narcissistic brat that gets to treat this pandemic like a wrestling show.
Three years later, Justin Hart returned to his early, grossly incorrect predictions, with over a million dead Americans and millions disabled by SARS-CoV-2:
“I stand by that assertion. Everything else was panic.” Of course, for somebody who sat at home and ran his mouth online, the pandemic wasn’t that big of a deal. He got all his Amazon deliveries and Doordash meals, and without any real-world responsibility to save lives, Justin Hart could waste entire years of his life sabotaging any sort of lifesaving efforts, from public health measures to vaccinations, and spreading outright fictions to his 143k+ followers. Meanwhile, over a million Americans died, including thousands of children. Millions more disabled.
But Justin got to play professional contrarian online, so all of their sacrifices were worth it. At one point, Justin was so desperate for attention, that in September 2021 he sued Facebook, Twitter, and the Biden Administration. In truth, what Justin Hart is doing is much more in line with the carnival than any sort of scientific thought - professional wrestling had its origins in carny bullshit as well, and TNA Wrestling’s creative department would also constantly come up with ridiculous stunts to try and get attention. Of course, it never amounted to anything more than internet mockery, and TNA would quietly go out with a whimper, leaving behind a legacy of shame.
Justin Hart will go out on the same note, as another forgettable carny fucker. Justin Hart has never admitted he was wrong about anything related to SARS-CoV-2. Not once. Even after he was proven factually wrong, time and time again, Justin Hart never gave up his gimmick. He always stayed loyal to self-promotion, never abandoning kayfabe - even when it was clear that the whole show was over, all the fans went home in disgust, and Justin Hart was wrestling a broomstick in an empty arena.
The Rather Embarrassing Legacy Justin Hart Has Left His Children
In truth, there’s really nothing remarkable or original in anything Justin Hart has ever said. Just a generic anti-vax, anti-mask rightoid without a single original thought, relevant expertise, or any real-world responsibility. He has solely repeated the same meme-of-the-day on SARS-CoV-2 from pro-viral circles, day in and day out, for every day since March 2020. I mean, there’s just nothing remarkable or original from this shlubby carny dork. Here's just a brief selection:
For some reason, Hart thought it was worth putting his name, and his children’s surname… on a book of purely fictional drivel that he’s shown himself to know nothing about. He’ll die… likely of SARS-CoV-2 related complications, and these children will be forced to reckon with the fact that they didn’t grow up with a father, they grew up with an embarrassing rightoid propagandist that did nothing but run his mouth, publicly embarrass himself for money, and display a willingness to use his own children as objects to lobby Congress to never protect kids again from whatever the next pathogen that causes the next pandemic might be.
All because Justin doesn’t want to be inconvenienced, or potentially feel uncomfortable that there’s a horrible disaster taking place. In the end, Hart’s kids will shoulder the burden for their sadistic father’s delusions of grandeur.
On a final note, one would be remiss if I didn’t mention that Justin Hart is also a notoriously transphobic bigot as well, with multiple instances on his public Twitter account. Not going to waste a life collecting them all, as Justin Hart has already wasted one life too many.